Wednesday 2 May 2012
App Promotion
I found an article that's really useful, as it states all the different ways that an app can be promoted. It says that Social networking, Blogs, Promotional items, YouTube clips and Showcasing apps on company websites are some of the most successful forms of promotion. Below is the article:-
http://timcascio.wordpress.com/2009/06/18/50-ways-to-promote-your-new-iphone-app/
http://timcascio.wordpress.com/2009/06/18/50-ways-to-promote-your-new-iphone-app/
Jack Wills Previous Adverts
To help me get a better idea of how I could advertise my products, I looked at some of Jack Wills previous campaigns. However, I found it hard to take any ideas from these, as they are all full of models and focus on the clothes, Jack Wills have never had to develop an advertisement for a technical product such as an app etc.
Jack Wills App Project Revamp
I wanted to rework the Jack Wills App Project that I created. As I am happy with the way my app has turned out and how it functions, I didn't really want to change this part of it, so I felt that a good way to develop and expand on it would be to advertise the app using a number of different mediums that Jack Wills currently use. I also wanted to look at how the app would appear on iTunes. Below are all the current sites that Jack Wills use to advertise and share new products, there is also a screen shot of the iTunes page to help me gain a better understanding of how the app should appear in here.
Feature Article
I wanted to write a short article to accompany my feature, and help describe the images in more detail. Below is the article that I created:-
"Get ready Ladies! With its bright colours and floral prints, Red Herrings new collection for Debenhams is anything but boring. Taking inspiration from catwalk favourites Erdem and Oscar De La Renta's collections for Spring/Summer 12, Red Herring have successfully mixed together two of the key trends for the season.
The technicolour parade of colour is not for the faint hearted, with primary bright's clashing with oversized floral's.
Every woman knows that it is vital to have 'that one statement' piece in their wardrobe, but now is the time to expand, don't be afraid to try something new. Why not mix your floral's or clash your colours?
With Red Herrings collection launching, there has never been a better time to revamp your wardrobe, you have the option to create a rainbow of colours by just sticking to the colour blocking trend, or for the braver the large range of floral and patterned garments will have you creating your most adventurous look yet"
"Get ready Ladies! With its bright colours and floral prints, Red Herrings new collection for Debenhams is anything but boring. Taking inspiration from catwalk favourites Erdem and Oscar De La Renta's collections for Spring/Summer 12, Red Herring have successfully mixed together two of the key trends for the season.
The technicolour parade of colour is not for the faint hearted, with primary bright's clashing with oversized floral's.
Every woman knows that it is vital to have 'that one statement' piece in their wardrobe, but now is the time to expand, don't be afraid to try something new. Why not mix your floral's or clash your colours?
With Red Herrings collection launching, there has never been a better time to revamp your wardrobe, you have the option to create a rainbow of colours by just sticking to the colour blocking trend, or for the braver the large range of floral and patterned garments will have you creating your most adventurous look yet"
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