FM2022 Assessment Project

Jack Wills App Advert Development

I found an article that's really useful, as it states all the different ways that an app can be promoted. It says that Social networking, Blogs, Promotional items, YouTube clips and Showcasing apps on company websites are some of the most successful forms of promotion. Below is the article:-
http://timcascio.wordpress.com/2009/06/18/50-ways-to-promote-your-new-iphone-app/

Jack Wills Previous Adverts

To help me get a better idea of how I could advertise my products, I looked at some of Jack Wills previous campaigns. However, I found it hard to take any ideas from these, as they are all full of models and focus on the clothes, Jack Wills have never had to develop an advertisement for a technical product such as an app etc.

Jack Wills App Project Revamp

I wanted to rework the Jack Wills App Project that I created. As I am happy with the way my app has turned out and how it functions, I didn't really want to change this part of it, so I felt that a good way to develop and expand on it would be to advertise the app using a number of different mediums that Jack Wills currently use. I also wanted to look at how the app would appear on iTunes. Below are all the current sites that Jack Wills use to advertise and share new products, there is also a screen shot of the iTunes page to help me gain a better understanding of how the app should appear in here.